Waterpocket Distillery based out of Salt Lake City, Utah started in 2017. They specialize in making very small batch, using old, lost herbal recipes from prohibition times. They serve a niche clientele who are looking for something different than your national brand liqueurs.
Role
They hired me to redesign this label a few times because they were wanting to attract a certain clientele. The previous versions were not targeted to a higher class and they wanted to change that.
I have added symbols that represent their company brand and the White Rum such as a Sun, sugar cane stocks and elaborate borders and flourishes to help bring class and tie the brand together.
