WHO?
Dented Brick Distillery is a Utah distillery that made their name from the bullet holes in the brick of the original building they constructed their distillery out of.
WHY?
They hired me to design this label to be an homage to the giant copper still columns that were so tall they had to literally raise the roof to fit them in the building.
WHAT?
The goal was to have a Greek theme with a Greek Goddess lifting the roof of the building to make room for the columns. We went through a lot of iterations of the Greek goddess, but they decided it was too complicated. In order to make it simple they just used the column by itself rising above the mountains to represent ice and snow of Utah's Mountains being used to make the vodka.
Package Design:
Label Design:
