WHO?
Waterpocket Distillery based out of Salt Lake City, Utah started in 2017. They specialize in making very small batch, using old, lost herbal recipes from prohibition times. They serve a niche clientele who are looking for something different than your national brand liqueurs.
WHY?
They hired a design firm to create the initial branding and label for this liqueur, but had a falling out and hired me to redesign this label. The original label was very boring and bland and didn't match their aesthetic. I convinced them to try a different direction for this label and they gave me creative control to make this.
WHAT?
This liqueur is one of their most popular products, and gets tons of praise for the label design.
Old Label Design:
New Label Design:
