WHO?
Waterpocket Distillery based out of Salt Lake City, Utah started in 2017. They specialize in making very small batch, using old, lost herbal recipes from prohibition times. They serve a niche clientele who are looking for something different than your national brand liqueurs.
WHY?
This was the second label they hired me to design. They were impressed by the first one (Toadstool Notom Amaro) and they hired me as a freelance designer to make this one as a part of a new line of liqueurs called Long Lost.
WHAT?
This liqueur is a new experimental organic botanical liqueur. They wanted the label to reflect the botanical flavors, but also stay in brand with the previous label (Toadstool Notom Amaro).